Feel like you need a tagline to go with that nifty brand name or logo? Excellent call. A great tagline is compelling verbal shorthand for who you are and what you promise. It has the potential to unite all aspects of your brand around a single, powerful idea in a way...
I love the thrill of an Easter Egg hunt. And not just the chocolate kind. (That I love that kind goes without saying.) I’m talking about digital Easter eggs – the secret messages and subtle references that programmers and creatives hide in their work....
A prospective client asked me this question the other day – and provided the inspiration for a blog post I thought many would find useful. “My area is quite specialised so I just wondering how you feel / what the process is for writing about topics which you...
4 reasons why blogging is like housework (and also why it’s not) As I was cleaning the bathroom today, it struck me that blogging is a bit like housework. You know it needs to be done, but you don’t like doing it. Am I right? Blogging may seem to you like...
Recently a client asked me for help with wording his website email opt-in form. This got me thinking “What will encourage visitors to subscribe to his list?” He wanted their permission to send them updates on his products. But is the promise of product updates enough...
Fear, desire & other motivators Knowing what motivates your customer is the key to your success. Though your target market might seem diverse they will all share similar dominant motivators. Understand these key motivators and you can tailor a marketing plan to...
