You're bringing great value to the table. Let's make sure your words do too.

Messaging strategy - brand voice - copywriting

You’re helping others do and feel better. You’re making a difference and doing great work.

Now you *just* need to communicate that clearly to potential clients and customers, right?

The thing is, it can be really hard to explain all those wonderful things you do. Especially in a consistent brand voice that rings true. And as a busy marketer or business owner, you only have so much time.


If you’re short on writing resources, lost for words, or struggling to get online it’s time to pull in a copywriting professional. (That’s me >>>)


I’ll craft messages that reflect the real value you bring to the table. So you can put your brilliant stuff out there with all the power and confidence that’s needed to connect with the people that care.

Lisa Cropman copywriter

What kind of writing services can I help you with?

SEO Website Copywriting

SEO website copywriting that visitors and search engines will love

Blog Copywriting

Shareable content that gives voice to your brand and connects you with customers

Business Writing

Consistent communications that reflect your professionalism

Marketing Copywriting

Creative copywriting with sass and strategy

Proofreading & Copy Editing

So you feel confident that your words are error free – and the best they can be

Book Editing

Turning your work in progress into a work in print

Lisa recently wrote some fresh copy for the Sydney Cricket Ground and Allianz Stadium events website plus a sales email to promote it. Lisa came highly recommended and had proven results with her website copywriting and direct marketing. She got the right tone and key messages straight away plus she delivered on a tight deadline. I won’t hesitate to use her again or recommend her to anyone who wants smart copy and a stress-free process.

Natalie Dillon

Event Sales Manager, SCG Events

Lisa helped us with a full company rebrand and allowed us to focus our copy directly to our target market. She has a lovely professional manner and her patience and persistence to get the copy branding perfectly suited to our company was absolutely fantastic. Thanks for everything Lisa. We look forward to working together for our future copywriting needs.

Lisa Carson

Marketing Manager, Fytogreen Australia

My latest (and tastiest) copywriting project

Super Duper Food Co creator Gemma Laws wanted a fun and conversational tone of voice for the packaging of her new food & beverage brand. She was delighted with the end result saying, ‘The copy really brought the brand to life and it’s exactly what I’d hoped for! It felt so right it was like it had been there all along!’ And that – just like her yummy porridge – gave me a nice warm glow.

Food packaging copywriting

We engaged Lisa to write copy for our website and product labelling. Lisa was a pleasure to work with, measured in her approach, honest and thorough. Lisa provided us with invaluable advice and support throughout the process. She has a natural talent with words enabling us to effectively articulate the key messages and provide a voice for our web site in a fun and engaging manner. Thank you so much for an amazing job!

Claudia Marks

CEO, Zero Bites

I had a super experience with Lisa. She understood the brief, she was speedy and the end result has the perfect tone! Her SEO knowledge was also extremely useful for a dummy like me!!

Fran Portet

CEO, It Takes a Village

Wondering if I’m the right writer or editor for you?

Let's find out