How will we know if the emails are working?

We’ll choose practical metrics that match your goals – like open rates, click-throughs, replies or bookings. I can help you interpret your metrics over time so you know what’s working and what to improve.

Will my emails comply with Australian spam laws?

Yes. I write with the Australian Spam Act in mind – clear consent, honest subject lines and always an unsubscribe link. Your platform manages the technical compliance; I make sure your messaging stays ethical and transparent.

Can you review the emails I’ve already written?

Absolutely. I can give you a clear audit and suggestions to improve clarity, flow, structure, tone and conversion – or rewrite what’s needed.

Do you help with segmentation or who to send emails to?

Yes – I can guide you on which segments make sense for your goals and how to tailor your messaging so the right people get the right messages at the right time.

Email marketing copywriting services

Create connections with emails that feel like a conversation (then sit back and let the leads come to you).

tell me what you're working on

Just a quick form, two minutes tops.

Let’s be honest. Most marketing emails are…

…badly timed, badly written, or they just don’t sound like they’re coming from a real, live human (one who’s genuinely trying to help). You’re fresh out of ideas (and time) to write engaging emails, but you know they have the power to connect.

Short, compelling subject lines are a tall order. (And they’re all that stand between your email open rates and the digital trash bin.) And, you know that however good your subject line is, your email just falls flat if reading it turns out to be a big waste of time.

**Well-crafted, customer-focused email copywriting that lands right in the sweet spot**

When you spoil your subscribers with helpful stuff, show just how well you’ll support them, and send well-timed sales offers? They get snapped up with no need for the hard sell. So you can sit back and savour better open-rates, more click-throughs and let the leads (and loyal customers) come to you.

see if we're a fit

Lisa wrote an email nurturing sequence that’s generated more enquiries than I’ve ever had before. All without lifting a finger! I’ve always struggled to write marketing emails that sound genuinely personal, but now I don’t have to worry. Lisa’s done it all.

Dyan Ostrow

Yoga & Meditation Coach, Melbourne

Get all this goodness with my email marketing & copywriting services

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A new favourite way to market to your subscribers

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Strategy, messages and tone that align with your brand

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Deeper connections at every stage of the customer journey

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Automated email flows that have a direct impact on business growth

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Breathing space to work on other areas of your business

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A growing email list and more consistent sales

ready to get it right?

Want to send marketing emails that nurture, engage and sell (without being salesy)?

Pricing starts from $1200 for a 3-part email sequence you can confidently send on autopilot.

‘Welcome’ email copywriting

Pave the way to strong relationships with the personal touch (and no sales pitch)

Brand story email copywriting

Create an emotional response using your brand story to show your skills and reputation

Targeted email marketing campaigns

Reach customers with the right message at the right time without creating inbox fatigue

Lead nurturing email copywriting

Guide customers through the sales cycle with a timely automated email series

Regular eNewsletters

Build brand awareness, educate new prospects and nurture existing customers

Transactional email copywriting

Thank, confirm and update customers with emails triggered by a specific action

let's hatch a plan

Lisa took me from a place of overwhelm by creating an automated system for my emails – a huge relief which brought productivity and clarity. I absolutely recommend Lisa to anyone who wants a copywriter to translate their thoughts into email copy that resonates with their target audience. She has an incredible vocabulary and understanding of copy not being ‘salesy’ but rather a story unfolding. It was a great collaboration and I’m very proud of the result.

Simmi Reitberger

Aromatherapist & Health Coach, The Aromatherpist, Melbourne

Nurture subscribers who snap up your offers

Email is still the best way to engage with your customers. To get them saying, ‘I’m so happy I found you,’ and decide to take the plunge.

From just $1200 for a 3-part email sequence, you can finally stop wishing and hoping – and let those leads come to you.

let's chat

Email Copywriting Services FAQ

I have a teeny-tiny email list. Should I still invest in email copywriting?

Yes. A small list can still make a big difference. Email helps you stay in touch with your audience, build trust and gently guide people towards working with you – no matter how modest your list is today.

Why can't I just write my own emails?

You absolutely can. But great email copy does more than sound nice – it has structure, timing and strategy behind it. I help you say less, mean more and send emails your audience actually wants to open.

What does email strategy include?

Strategy means mapping out the purpose of every email, the sequence flow, messaging themes, timing, structure and call-to-action. You’ll know exactly what we’re sending, why we’re sending it and how it supports your sales process.

Do you set up email automations or build flows inside platforms like Mailchimp or HubSpot?

I don’t build or load emails into software. I write the strategy and the copy. If you have a VA, marketer or tech person, I can collaborate with them to make sure everything is implemented smoothly.

Do you write one-off emails or only sequences?

Both. I write newsletters, announcements and single emails, as well as multi-step sequences like welcome flows, nurture journeys, launch campaigns and re-engagement emails.

Who loads the emails into my platform?

You or your VA/marketing team handle the loading, formatting, tagging and automations. I provide ready-to-use copy, subject lines, recommended timing and notes to make uploading easier.

Can you help me grow my email list?

Yes – without the spammy shortcuts. I can help you plan value-rich opt-ins, refine your messaging, optimise landing page copy and craft calls-to-action that encourage the right people to subscribe.

Send emails that connect without the effort (or the sales pitch)

Readers won’t stand for boredom for even a second. Well-planned, well-written marketing messages will spark differentiation, better conversation and less perspiration by you!

LET'S HATCH A PLAN FOR YOUR EMAIL MARKETING