by Lisa Cropman | Apr 17, 2017 | Copywriting tips
I love the thrill of an Easter Egg hunt. In fact, I like any type of treasure hunt – not just for Easter eggs, and not just the chocolate kind. (That I love that kind goes without saying.) I’m talking about digital Easter eggs – the secret messages... 
by Lisa Cropman | Apr 17, 2016 | Proofreading prices
So, you’ve written a document – a report, proposal or manuscript, a press release, blog post or CV – and it needs to be perfect. Trouble is, you’re now so close to it that you can’t see the wood for the trees. However good your writing, when words represent your... 
by Lisa Cropman | Feb 20, 2016 | Copywriting tips
A prospective client asked me this question the other day – and provided the inspiration for a blog post I thought many would find useful. “My area is quite specialised so I just wondering how you feel / what the process is for writing about topics which you... 
by Lisa Cropman | May 5, 2015 | Copywriting tips
We see them all the time in memes and 50’s style e-cards – but did you know that the name for these thought-provoking little quips is ‘paraprosdokians’? What an utterly fabulous word! A paraprosdokian is a phrase that’s characterised by... 
by Lisa Cropman | Apr 1, 2015 | Copywriting tips
Fed up of stock images? Here’s how to make eye-catching social graphics in 30 seconds I may be a woman of words but I can’t argue with the facts. When it comes to social media, images are 94% more likely to attract viewership than pure text-based content...