Resources and references

Here’s some useful information to help you write more effectively.

Tips for writing meta tags

Meta what? All websites have meta tags, but not all website owners optimise them. Use them properly, and they’ll help you stand out in the search engine results pages. Stand-out and you’ll drive more traffic to your site. Find out how to write effective meta tags in this simple guide.

21 Copywriting Do’s & Don’ts

If you don’t have the budget to hire a professional copywriter, use these 21 copywriting do’s and don’ts to guide you as you craft your own compelling messages.

How to get the best testimonials

A good testimonial can go a long way in helping undecided prospects make their purchasing decision. Help your customers give you credible comments by asking them the right questions about your product or services.


Many non-fiction authors get stumped by the question of what to write to open their book. Here’s an easy-to-understand explanation of the difference between a Foreword, a Preface and an Introduction.


I hope you found these resources useful. If you have any questions, queries or if you’d like to chat about a project you’re working on, do get in touch.