Cheers to the story you’ve written so far.
Now put down that Thesaurus.
I’m on it.
Just a quick form, two minutes tops.
About Lisa Cropman
Melbourne Copywriter & Strategist
You know what you want to do is valuable. Explaining it in writing is a different skill, one that you were never asked to have.
Working with an experienced copywriter may feel like a cost you can avoid. But if you want a clear path from what you mean to what resonates on the page and converts hearts, minds and behaviours, let’s talk.
Why work with me?
A quick call to talk through your brand and what you need.
20+ years of copywriting experience. Plus a few creds.
Explore my methodology and interactive strategy slider
Most copywriting projects start to feel clearer, quickly.
That’s because I use a three-stage messaging framework for growing content on solid ground.
Click below and have a go!
The Roots & Branches Method™
First, plant the thinking. Then grow the words.
Occasional thoughts from behind the screen
I’m much happier behind the screen helping clients find their voice than positioning myself as a Very Important Thought Leader™.
But every now and then, I have something to say about copywriting, messaging, AI or brand strategy. When I do, I write a blog post.
How do I explain what my business does?
There's a moment in almost every discovery workshop where someone sighs and says: 'We're actually very good at what we do. We just don't know how to explain it.' Usually followed by an awkward laugh. Because they know that sounds a bit crazy. After all, if you've...
Are you using AI to amplify good thinking, or avoid it?
Everyone’s talking about AI writing tools. (Me included) Some are excited. Others are panicking. Many are pumping out 47 blog posts a week and calling it a content strategy. I sit somewhere in the middle. I use AI regularly. For research, structure, brainstorming, and even...
Get your brand positioning right. Then write.
This is something that’s come up repeatedly in client work lately. They’ve freshened up their homepage copy. Or tweaked their About page (again). Maybe they even hired a copywriter. And the words got better,...
Want more reasons to work with The Word Nest?
If you want creative copy with punch and sass…
If you want marketing smarts…
If you want media insight and precision editing…
If you want content that compels action…
If you want a digital marketer who knows SEO and ethical conversion tactics…
If you want a quick study…
If you want a supportive wordy wing-woman on speed dial...
A wordy wing-woman solves your writing challenges
On the face of it, my job is to write stonking great copy. But what I’m really delivering is clarity, confidence – and relief!
Tell me what’s feeling fuzzy, messy or overdue, and we’ll take it from there.