by Lisa Cropman | Jul 15, 2026 | Brand voice, Copywriting tips
There’s a moment in almost every discovery workshop where someone sighs and says: ‘We’re actually very good at what we do. We just don’t know how to explain it.’ Usually followed by an awkward laugh. Because they know that sounds a bit...
by Lisa Cropman | May 11, 2026 | Brand voice, Sales and marketing
Everyone’s talking about AI writing tools. (Me included) Some are excited. Others are panicking. Many are pumping out 47 blog posts a week and calling it a content strategy. I sit somewhere in the middle. I use AI regularly. For research, structure, brainstorming, and...
by Lisa Cropman | Apr 20, 2026 | Brand voice, Copywriting tips
This is something that’s come up repeatedly in client work lately. They’ve freshened up their homepage copy. Or tweaked their About page (again). Maybe they even hired a copywriter. And the words got better, the structure got cleaner, but something still sits a bit…...
by Lisa Cropman | Apr 18, 2026 | Brand voice
There’s no shortage of people typing “ChatGPT for copywriting” into Google. Many people think using AI is a shortcut to better content. It certainly helps with quantity. But quality? That’s another matter. Here’s my take: Yes, you can use ChatGPT for...
by Lisa Cropman | Apr 15, 2026 | Brand voice
Most businesses in the same industry offer roughly the same thing. Same services.Same audience.Same outcomes. So why is it that some feel instantly right, and others don’t? The reason? It’s brand voice. Because brand voice isn’t just what you write. It’s how...
by Lisa Cropman | Apr 6, 2026 | Brand voice
Like movie Easter eggs, brand voice works through repeated clues that make your brand recognisable… And now that businesses are creating content across more channels, with more contributors and more AI, those clues matter more than ever. I love this...
