by Lisa Cropman | Mar 26, 2015 | Copywriting tips, Sales and marketing
4 reasons why blogging is like housework (and also why it’s not) As I was cleaning the bathroom today, it struck me that blogging is a bit like housework. You know it needs to be done, but you don’t like doing it. Am I right? Blogging may seem to you like... 
by Lisa Cropman | Jul 11, 2014 | Copywriting tips, Sales and marketing
How to reduce refund and return requests Have you ever bought something and then thought that maybe you’ve made a huge mistake? I know I did – when I made my biggest purchase ever – my house. In fact when I bought my house, I experienced a roller coaster of emotional...