by Lisa Cropman | Nov 21, 2025
CASE STUDY Website Strategy & Copywriting: Eye Laser Specialists A strategic messaging, UX and content overhaul for one of Melbourne’s leading laser eye surgery clinics. This healthcare website copywriting case study shows how strategic messaging, UX...
by Lisa Cropman | Nov 12, 2019
Client Hoxton Medical Practice Management Industry Professional services and consulting Brief To create website copy that reflects key messages, services and value proposition while also drawing targeted traffic through strategic search engine...
by Lisa Cropman | May 2, 2019
Sprout Coffee Client Sprout Coffee – Sustainable office coffee and tea Industry Food & Beverage Brief To rename coffee blends and rewrite existing website with stronger messaging, market differentiation and focused search engine...
by wpcopilot | Jul 11, 2016
Professional Partners (Mortgage brokers) Client Professional Partners, Mortgage Brokers for Professionals Industry Finance Brief Melbourne mortgage brokers Professional Partners wanted to develop their tone of voice throughout their collateral. Business letters,...
by Lisa Cropman | Apr 12, 2013
Jeff & Kane Industry Rockstars (Business coaching) Client Jeff Slayter and Kane Minkus – Industry Rockstars Industry Professional services & consulting Brief Website copywriting Email autoresponders Ebook ghostwriting Press release writing Product...
