Greening the West
Client
Greening the West (a collaborative initiative of City West Water)
Industry
Utility
Brief
To populate an entire website (40+ pages) in order to introduce the initiative and communicate the benefits of greening.
Stakeholder interviews, website copywriting, leaflet copywriting
Result
Over 40 pages of copy brought this regional greening initiative to life for its community, translating stakeholder insight into clear, accessible messaging that explains the benefits of greening and encourages local involvement.
Project Manager Clare Lombardi says Lisa “took time to understand our needs and develop the right tone of voice,” delivering copy across the site that genuinely connected with the local community.