Creating Encores (Business/personal development)
Client
Sally Arnold
Industry
Professional services – Business coach
Brief
Sally Arnold is a business coach who uses creative strategies to help executive women out of stuck places. When Sally came to me, she was a bit stuck herself. She had written a 30,000 word manuscript but needed a diplomatic non-fiction editor who could add the professional polish necessary for publication. We worked collaboratively to tighten up the text so that the end result was a book she was proud to call her own.
When it was published, I wrote her website copy so she could promote her work online.
Skills involved
Developmental/structural and copy editing
Website copywriting