From The Word Nest
One Business. Nine Ways to Say It.
Think brand voice is just about sounding friendly or professional? Watch what happens when the business stays the same, but who you’re speaking to (and what they need from you) changes.
Step 1 · Choose a business
Step 2 · Move the sliders
Try this: move one slider at a time and watch the words follow the strategy.
Where the reader is now
Still unsure
Considering options
Ready to act
What the reader needs from you
An expert guide
Trusted adviser
Partner beside them
Fern Street Physio
Notice what changed
Why this version works
This is one small example of the strategic thinking that shapes every piece of copy I write.
The good news? Once the strategy is right, the words come much more easily.
So… what does your business sound like?
If you hesitated just then, you’re in good company. Most business owners can explain what they do. Fewer can honestly say their website sounds like the business they’ve worked so hard to build. If you’re wondering whether yours says what genuinely makes you different, I’d love to help you figure it out. Let’s talk about your business