Boost your conversion rates with a realistic call-to-action (And don’t ask for too much too soon!) I was proofreading a client’s newly launched website today when I saw that the web designer had included a bright and shiny BUY NOW button. WOAH! Hold off there a...
“She couldn’t believe it. It was as if she’d been living in a world of black and white that had just turned Technicolor. Why ever had she not realized this before? The writer’s block… The struggle to be understood, to connect… All at once there was...
