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Boost your conversion rates with a realistic call-to-action

Boost your conversion rates with a realistic call-to-action

by Lisa Cropman | Oct 24, 2014 | Copywriting tips, Online copywriting tips, Uncategorized

Boost your conversion rates with a realistic call-to-action (And don’t ask for too much too soon!) I was proofreading a client’s newly launched website today when I saw that the web designer had included a bright and shiny BUY NOW button. WOAH! Hold off there a...
How Storytelling Can Dramatically Improve Your Communications

How Storytelling Can Dramatically Improve Your Communications

by Lisa Cropman | Aug 21, 2014 | Copywriting tips, Uncategorized

“She couldn’t believe it. It was as if she’d been living in a world of black and white that had just turned Technicolor. Why ever had she not realized this before? The writer’s block… The struggle to be understood, to connect… All at once there was...

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About

Lisa is a Melbourne-based copywriter with well-rounded experience and an organised approach. She helps business owners, marketers and agencies save time (and yes, make money) with words that connect with their dream clients and delivers on a strategic goal.

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Website copywriting

Email copywriting

Brand copywriting

Editing

Book Editing

Resources

Resources

FAQ

Blog

Contact

Find Me

e: lisa@thewordnest.com.au
p: 0430 347 471

The Word Nest
Brighton East
Victoria
Australia 3187

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I acknowledge and honour the Traditional Owners and custodians of the land where I work and live – the Boon Wurrung people. I pay my respects to all Aboriginal and Torres Strait Islander Peoples and Elders past, present and emerging.

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