by Lisa Cropman | Oct 24, 2014 | Copywriting tips, Online copywriting tips, Uncategorized
Boost your conversion rates with a realistic call-to-action (And don’t ask for too much too soon!) I was proofreading a client’s newly launched website today when I saw that the web designer had included a bright and shiny BUY NOW button. WOAH! Hold off there a... 
by Lisa Cropman | Aug 21, 2014 | Copywriting tips, Uncategorized
How Storytelling Can Dramatically Improve Your Communications “She couldn’t believe it. It was as if she’d been living in a world of black and white that had just turned Technicolor. Why ever had she not realized this before? The writer’s block… The...