Boost your conversion rates with a realistic call-to-action (And don’t ask for too much too soon!) I was proofreading a client’s newly launched website today when I saw that the web designer had included a bright and shiny BUY NOW button. WOAH! Hold off there a...
Give me a break! Are we going a little line-break crazy? We all know that online readers are impatient, tending to scan a page rather than read it word-by-word. For this reason, online copywriting best practice is to chunk text into bite-sized paragraphs. But where...
