Why do People Buy?

Fear, desire & other motivators Knowing what motivates your customer is the key to success when it comes to selling. Though your target market might seem diverse, chances are they share similar dominant motivators. Understand these motivators and you can tailor...

Let’s talk ‘About us’

Let’s talk ‘About us’ How to write an effective ‘About us’ page for your small business website Small businesses like you and me have the chance to compete with the big boys on the Internet. The playing field has been leveled and with professional...