Your business is only as good as the way you communicate it. You may have the best products or services in town. But if you can’t transmit that effectively, will your audience feel compelled to choose you?
Now imagine having a clear-cut vocabulary. And a bank of core messages you can plug in and play. A brand copywriter gives you a voice, tone and narrative framework. So you no longer break a sweat when writing content. And you feel so clear about the way you ‘talk’ all other things fall into place.
Make your brand copywriting a breeze
Let’s get you singing from the same song sheet. With a Brand Voice & Messaging Playbook each interaction with your audience is consistent, relevant and sounds just like you. With a cohesive voice and message, your content builds your reputation. Clients grow to know, like and trust you. They come to rely on you to deliver what they expect.
"We engaged Lisa to write copy for our website and product packaging. She was a pleasure to work with, measured in her approach, honest and thorough. Lisa provided us with invaluable advice and support throughout the process. She has a natural talent with words enabling us to effectively articulate the key messages and provide a fun and engaging voice for our brand. Thank you so much for an amazing job!"
Claudia Marks, CEO, Zero Bites
What you get with a Brand Voice & Messaging Playbook
Perfect your pitch and always strike the right note
Who you are
Do you know ‘who’ your brand is and why clients should care?
Whether it’s for a business or personal brand, we document your personality, values and positioning. So you can play to your strengths, keep your writing focused and in harmony with the tune your customers want to hear.
What you say
Are you sending murky messages? Do people struggle to pinpoint what you do or sell?
We develop a series of core messages that people easily understand and associate with you. And since repetition builds reputation, you start attracting clients who no need for the chase or hard sell.
How you say it
Are you tuned-in with your writing? Or do you hit some bum notes?
Your style, tone and word choices strongly influence perception. Let’s create the exact vibe you want. We define how your language sounds in all the details. So your words always beat with the heart of your brand.
The end results have the perfect voice and tone
“I had a super experience with Lisa. She understood the brief, she was speedy, and the end results have the perfect voice and tone. Her SEO knowledge was also extremely useful for a dummy like me!”
A cost-effective solution that strengthens your brand
Marketing is expensive. But with murky messages and off-key delivery you’re throwing your money away. Whether you’re starting from scratch or refreshing an existing brand, your Brand Voice & Key Message Playbook helps you inject your own unmistakable flavour into your copywriting. Prices start at $2900. And you’ll get a tasty discount when packaged with other copywriting bits and bobs.
WRITE CONTENT THAT VIBRATES WITH YOUR VOICE AND VALUES
Off-key copy makes your readers feel unsettled. Rapport and trust are built with harmony and a nice steady beat.