Musings while I'm on the blog...
Let’s talk ‘About us’ How to write an effective 'About us' page for your small business website Small businesses like you and me have the chance to compete with the big boys on the Internet. The playing field has been leveled and with professional copywriting and...read more
Give me a break! Are we going a little line-break crazy? We all know that online readers are impatient, tending to scan a page rather than read it word-by-word. For this reason, online copywriting best practice is to chunk text into bite-sized paragraphs. But where...read more
5 tips for writing headlines that turn heads Headlines. They’re all around us. In articles, flyers, brochures, display advertising... On every medium, grabbing at our attention, headlines on all. We’ve come to expect them and without an enticing one, we just might not...read more