Who I Am

Seasoned Melbourne copywriter & editor at your service

Hi – I’m Lisa – a copywriter/editor with a London accent and a Melbourne address. I’ve been supporting business owners and marketers for over a decade with writing that encourages people to join, book, sign up, donate and buy. I help them convert readers from random strangers to advocates and fans. 

If you’re staring down a blank page or you’ve got so many words you’ve gone cross-eyed, I’ll write from scratch or expertly edit to create hard-working copy that delivers on your objectives and promises to surprise and delight.

If you want creative copy with punch and sass…
I worked for J.Walter Thompson, London – yes, a big fat ad agency with accounts like KitKat, Canon and Kleenex. So I know a bit about working with big brands, tight deadlines and multiple stakeholders.

If you want media insight and precision editing…
I worked at News International, London so I know a good news story when I see one. No, I didn’t know Rupert Murdoch. Nor did I know they hacked phones. (Honest, Guv.) But I can edit your copy until it’s razor sharp and spot a typo at 50 paces.

If you want marketing smarts…
I was Marketing Manager at Pan Macmillan Books promoting thousands of non-fiction titles over several years. Tapping into different buyers’ needs was my jam. Gardening? Political history? Self-development? Dilbert?

If you want content that compels action…
I wrote for mega coaches Jeff Slayter and Kane Minkus of Industry Rockstar; Silicon Valley dudes who shared the stage with Branson, Robbins and Demartini. (I like to think it was my direct response copywriting that really got their ball rolling.)

If you want a digital marketer who knows SEO…
I’m an Ambassador at The Clever Copywriting School, a graduate of the Australian School of Copywriting and The Recipe for SEO Success, and a Digital Masterchef so when it comes to helping you win more Google love, I’m all over it. No keyword stuffing or shifty black hat techniques. Just honest to goodness proven tactics that get more eyeballs on your stuff.

If you want a quick study…
I inhale information and understand it rapidly so whatever your business, I’ll get under the bonnet and have a good rummage. Versatility is my middle name. (It’s not. It’s Claire, but you know what I mean. I can vibe with your tribe. I’m a copy chameleon.)

If you want a supportive marketing wordsmith on speed dial...
My clients say I’m an invaluable resource (you can read those nice things right here – excuse me while I *blush*).

If you need writing help but want to do some stalking first, come find me on Facebook where I share funny stuff, marketing ideas and writerly wisdoms; Instagram where you can peek inside my public private life. Or, if you like things a bit more formal, connect with me on LinkedIn.

(C’mon. This business thing’s about relationships. Don’t be shy.)

Think I might be the right copywriter for you?

Get in touch