How I Work

It’s true – the creative process is hard to define.

But my copywriting process is a well-honed system that ensures you the best strategy for your copywriting.

And the best results.



I ask questions - client liason

After your enquiry, I’ll send you a short form with a few questions to gain the info I need to provide you with a quote and/or proposal.

If you’re happy with my proposal and it seems like we’re a good fit, I’ll ask you to complete a briefing questionnaire. From here I’ll be able to develop the best strategy for your copywriting.

If you’re in Melbourne, let’s meet for a coffee and a chat. If time or distance don’t allow, follow up questions are discussed by phone, email or Skype. (Please note that as time is my only resource, meetings after the initial briefing are chargeable at an hourly rate including travel time.)

I understand you – competitive, market and customer research

Before I start writing, I spend time familiarising myself with your industry. Chances are I’ve worked in or around it before – I’ve written copy for businesses in many industries including Business Coaching, Laser Eye Surgery, Health & Wellness, Finance, Law, Construction & IT to name just a few. (Concerned that I haven’t written in your field before? Don’t be. Find out how copywriters write about unfamiliar topics in this blog post.)

I look to see what your competitors are saying (and I’ll work out how you can say it better). I’ll find out where your customers are – and stalk them. The more I know about the problems of your customer, the better I’ll be able to sell them your solution.

I’m responsive – timing and rush jobs

If you have a deadline to hit, I can work fast if availability allows. No project deadline? It’s still important to maintain momentum. To ensure this happens, I do ask for your speedy cooperation when it comes to feedback and revisions.

My quote includes 2 rounds of revisions should you need them (that’s 3 drafts in total). If I don’t hear from you within 2 weeks following my submission of a draft, I assume you’re happy with the work and close the project.

Urgent? I’ll do my best with your copywriting rush job. However, I will charge a rush fee if it involves working unsocial hours.

I’m thorough – copywriting, editing and revisions

After determining the most appropriate writing style for your project and copywriting the first page, it’s sent to you for approval. This ensures I’ve got the right tone and I’m on the right track.

Give me the green light and I press on with your copywriting: sculpting words that capture the essence of your brand; selecting the right ones to trigger the required response. I send you the completed job for your approval and, hopefully, your praise.

Need to tweak it? That’s just fine. Included in the price are 2 rounds of revisions, just to ensure that you’re 100% happy with your finished copy. Copy is sent in Microsoft Word and your comments and revisions are welcome via its Track Changes facility.

I don’t cost the earth – fees & invoicing

Compared to agencies and many Melbourne freelance copywriters, you’ll find my fees very competitive – although I’m not the cheapest copywriter in town. (You know what they say about peanuts and monkeys.)

Because each copywriting job is unique, quotes are given on a job-by-job basis taking factors into account such as size, scope and timing. What I quote is what I charge – so you don’t have to worry about hidden costs. Unless, of course, the job significantly changes as we progress. If ‘scope-creep’ occurs, a re-quote is required.

Your deposit of 50% assures the job in my schedule (although you’ll have to wait a little while for an available start date). After submission of the 1st draft, I send you an invoice for the balance and payment is due within 7 days. Late payment may incur a fee so we’ll all be happier if you pay on time.

I’ll give you more – Marketing DIY tips

Some freelance copywriters keep their tricks up their sleeve. I like to share. You can find me on Facebook and LinkedIn. And while you’re here, why not check out my blog.

I know that marketing, especially internet marketing and social media marketing, can be overwhelming for many business owners. I don’t believe that bombarding you with information is the best way to help boost your business.

That’s why I carefully curate news, information, tips and tricks that I think you’ll benefit from. These come from a wide range of reputable sources such as Moz, Copyblogger, Mashable, and The Clever Copywriting School. (My inbox gets crammed so that yours doesn’t have to). When relevant, I also share my thoughts and experiences as a Melbourne freelance copywriter.

I’m easy to work with

I’m not one to blow my own trumpet but I do have clients who sing my praises. Take a look at my testimonials.

I love language and I loathe cookie-cutter copy

Your business may be chic & sassy, smart & competent, wholesome & down-to-earth, outdoorsy & tough, funky & fashion forward – or anything in between. Your project may be a website, business email campaign, blog post, brochure, tagline – or anything that you can’t find the right words for. Whatever you want to say, rest assured, I’ll find the best way to say it with original and creative copywriting.

Think I might be the right copywriter for you?

Get in touch