How It Works

The creative process may be hard to define.

But my 7-step copywriting process is a simple system that ensures the best copywriting for your business.

And the best results.


Your enquiry

Get in touch via my Contact form or email me at Include a brief description of your business, audience, project and deadline so I can get back to you with a ballpark price. That way you know from the start if my rates fit your budget.


Project proposal

Assuming prices and budget align, let’s hop on a call and get to know each other. If it feels like we’re a good fit, I send you a quote or proposal explaining how I can help.


Agreement and first invoice
Happy with my quote? That’s great! I send a 50% commencement invoice, and your payment (by bank deposit or credit card) will secure your spot in my schedule


Discovery and strategy
I send you a discovery document that digs deep into your business, voice, audience and goals. If you’re not clear on it (or don’t like homework) don’t worry. We work through everything in our strategy session.


Research and development
I research your industry, competitors and SEO keywords (if required). I’ll also want to chat with your dream customers. They’re the ones we’re connecting with, am I right?


Drafts and edits

Next, I get scribbling, emailing you a draft by the date agreed. Copywriting is a collaboration. So I revise the copy as per your feedback. And if your second draft isn’t perfect (it often is), you have another chance to tweak things at no extra cost.


Final draft and sign off

Your final draft will incorporate your comments plus all the finishing touches. I have my editor check for typos and inconsistencies so when you sign off on it, you know your copy is good to go.

“I thoroughly enjoyed working with The Word Nest and wouldn’t change a thing with the way this project ran. I’m very happy with the result and have no hesitation in recommending Lisa to others.”

Dr Olga Lavalle

MD and Clinical Psychology


A creative mind with an organised approach creating the copy you need when you need it? Absolute game-changer.