Copywriting and Editing Testimonials

I’ve been a freelance copywriter since 2010, but it still makes me warm & fuzzy when clients give me praise…

Lisa recently wrote some fresh copy for the Sydney Cricket Ground and Allianz Stadium events website plus a sales email (edm) to promote it. I chose Lisa because she came highly recommended and had proven experience and results with her website copywriting and direct marketing. She got the right tone and key messages straight away plus she delivered on a tight deadline. I won’t hesitate to use her again or recommend her to anyone who wants smart copy and a stress-free process.

Natalie Dillon

Event Sales Manager at SCG Events, SCG Events

When it comes to copywriting and editing, you can’t go past Lisa Cropman. She not only is the epitome of professionalism, she is efficient and excellent at what she does. I would not hesitate to recommend her to anyone in need. She is a true gem!

Liza Angerami

Creator, Entrepreneur, Along Came A Baby

I was struggling to find the right words and was on a tight deadline to launch. Lisa quickly grasped the philosophy of my fashion label and conveyed it beautifully with creative copywriting. She knew what direction to take and understood what needed to be done. I’d happily recommend her to anyone needing their ideas translated into evocative copy.

Tammy Mond

Creative Director, Secret is out

Lisa went through everything in a step by step process that made me feel comfortable and confident. Her professionalism, communication and perfectionism ensured I was 100% satisfied with her work. I will definitely be recommending her.
Baker Hamdi

Clinical Director, BDS, MFDS RCPS, MSc , General and Cosmetic Dentistry

I needed a second pair of eyes to enhance my existing copy, develop my value proposition and bring out my brand personality. You did all this and made sure my spelling, grammar and punctuation were all perfect too. The finished Capability Statement is fantastic and will become a valuable document in securing future business.
Bryan Phillips

Tideways, The Owners Corporation Manager

Lisa was a stand out choice for me – she captured my brand vision from the start. The depth of research Lisa went into was impressive as well as the minimal changes her first draft required. I would highly recommend Lisa. She’s creative and receptive saving you a lot of time by interpreting exactly what you are looking for.

Alicia Pasfield

Director, Livkin, Bio-active Cosmeceuticals

I needed to connect with my target audience in a language which was simple and clear. Lisa helped me communicate succinctly, making our promotional materials a true reflection of who we are and how we help our clients. She shows passion, professionalism and commitment to the highest quality of output. I’d be more than happy to recommend Lisa – you’ll enjoy working with her. If I were you, I’d get her to review and edit your draft to see what a difference it makes!

Sasi Santharajah

Director, Proactive Accounting Group

Lisa was exactly what I was looking for in a copywriter. She spent time with me to understand my message and overall website vision, researching my industry and offering constructive feedback.

She took me from a place of overwhelm by creating a system for me to follow – a huge relief which brought productivity and clarity to the whole project.

I would absolutely recommend Lisa to anyone who wants a copywriter to translate their thoughts into web copy that resonates with their target audience. She has an incredible vocabulary and understanding of copy not being too ‘salesy’ but rather a story unfolding.

I’m very grateful for her skills in helping me connect and engage with my website visitors. It was a great collaboration and I’m very proud of the result.

Simmi Reitberger

Health Coach & Aromatherapist, The Aromatherapist

We engaged Lisa to write copy for our website and product labelling. Lisa was a pleasure to work with, measured in her approach, honest and thorough. Lisa provided us with invaluable advice and support throughout the process. She has a natural talent with words enabling us to effectively articulate the key messages and provide a voice for our web site in a fun and engaging manner. Thank you so much for an amazing job!

Claudia Marks

CEO, Zero Bites

You are AWESOME! You have picked up on so many little things that together, as a whole, take our publication to another level — thank you!

Renee Beasley

Author, Publisher, Pilot Press

Thank you Lisa for your sensitive editing of my forthcoming book ‘Self Care Isn’t Selfish’. You are a joy to work with, professional, prompt, fun and truly supportive. Thank you.

Susie Ascott

Author, Life Coach, Yoga Teacher, Present Perfect

Lisa has provided a proofreading and copy-editing service for our business for our business reports on an ongoing basis. They are highly sensitive documents and at times full of industry jargon which she copes extremely well with. They come to her in relatively full on loads and despite being combined with her other client workload, she always provides the quick turnaround we negotiated at the start. Very reliable. She enhances each document with a very diplomatic touch, which at times must tested! I’d recommend her to any business looking for high quality and reliable proofreading or copy-editing that has a clear time expectation. In short I am very satisfied.

Greg Chalker

Corporate Services Manager, Amtil - Australian Manufacturing Technology Institute

Lisa was engaged to research and write articles, as well as liaise with key stakeholders for our Greening the West project website. Lisa’s work is of an excellent standard and she took time to understand our needs and develop the right tone of voice for the copy. She was considered in her approach and a lovely person to boot. We’re very pleased with the result and I wouldn’t hesitate to engage Lisa again or recommend her to others.

Clare Lombardi

Project Manager, Greening the West, City West Water

We engaged Lisa almost 12 months ago to help with some blog posts. Over the past 12 months we have extended her initial engagement to include various marketing initiatives, web sites, client correspondence etc. We have found Lisa easy to work with, very responsive and has the ability to hone in on the key points and content. We continue to use Lisa for our content and communication.

Sean Herman

Director, Professional Partners, Mortgage Broker

I thank you for your professional editing work. I’m glad you enjoyed the project. If you don’t mind I’d like to put you on my list of editors for future work. Your work was excellent.

Ralph Barba

Educational Resource Developer, Four Diegos Media

Thanks for all your hard work on the project. I loved how easy you were to deal with and how promptly you responded to questions. You are on top of my pile for copywriters and I will use your services again.

Melanie Vaughan

Managing Director, i4Graphics

Lisa, I have finally got a breath to acknowledge you and the wonderful editing work you did for me. Thank you so much for your interest, dedication and professionalism whilst dealing with my first ‘book’ baby: ‘Stress Made Easy - Peeling Women Off the Ceiling’. I am so grateful for your expert eye and dedication to keeping it true to my voice but better! I am extremely proud of the end result. I could not have done it without your gentle reminders, suggestions and organisation. I look forward to sending you the next manuscript in the ‘Made Easy’ series for the same excellent attention to detail.

Dr Linda Wilson

Author, Stress Specialist

Lisa has helped us with our marketing and communication by putting together the right words so that our message is clear and effective. Throughout the process she has been a great listener and has been quick to understand our needs. She has helped us achieve great results and we will continue to engage her services for our future requirements.

Ashley Saltzman

CEO, Outsource It 2 Me

I am so thrilled to have chosen Lisa as the editor for my book Creating Encores. As a first time author I wanted an editor who connected with me, and had the highest level editing and copywriting credentials. Lisa is this, and more. I could not believe that with Lisa’s editing my book was written by me. I feel so proud of it now.I have used Lisa for my website copy too. And will keep using her when I need my thoughts to be converted into exquisite words. Lisa has given me the confidence that my words are meaningful. Thank you Lisa!

Sally Arnold

CEO, Author, Speaker, Creating Encores

Lisa is great at uncovering real messages and her ability to both take initiative and collaborate during the writing process is excellent. Our new website is clearer, better structured with stronger calls to action thanks to Lisa. If you want someone to either own the process of copywriting or work along side you as you develop content, call Lisa.

Elliot Epstein

CEO, Speaker, Trainer, Salient Communications

Timescales were tight which was why we had to hire a self-starter who understood the finance industry and could simplify the complex matter of Superannuation. Lisa edited and developed the text into engaging customer-oriented copy, delivering on-time, on-budget and with no fuss.

Anne Serry

Inceptions Strategic Communications

We engaged The Word Nest to prepare some copy for a new web-site for our residential construction business, and not only were we extremely happy with the result, we really enjoyed the process.
Lisa’s warm and personable style made it a pleasure to deal with her and from the outset it was clear she was a good listener. We felt that Lisa really cared about what we were wanting to achieve, and she went the extra mile in suggesting web-designers, and sending through relevant material for us to consider. She always followed up to see how we were progressing, and her gentle prompting was instrumental in getting us over the finish line. Lisa was very organised and had substantial experience in marketing. We were very impressed with how quickly she converted our thoughts into web-friendly copy, and we were extremely happy with the results.

Ofer Sayag

CEO, Olive Constructions

Fantastic! I couldn’t have done it on my own. You listened to my needs, were very easy to talk to and clearly took the time to research my industry. Your writing was effective – thorough yet concise. You gave me the direction and a helping hand to set up a top class competitive website. You are a star!

Selwyn Becker

Wellness Dynamics

Lisa wrote first-class copy for all our marketing materials (brochures, flyers, display ads and our company website). Her tag lines for our business and loyalty scheme were inspired. She understood our needs and enabled us to achieve our marketing goals with each piece of writing she produced. She’s a talented writer and importantly, she always delivered on time and to budget. I would have no hesitation in recommending her.

Dan Whiteman

Bud Flowers

Lisa’s efficiency and customer service is second to none. Not only is she an expert in understanding exactly what the client needs and communicating it for maximum ROI – but she truly goes out of her way to understand every component of the business to ensure the highest calibre of work. Whether you’re an SME or a multi million dollar enterprise, Lisa is EXACTLY the type of copywriter all companies should be investing in when it comes to the execution of RESULTS!

Adriana Brusi

Executive Director / General Manager, Industry Rockstar

Lisa worked on a copy we needed for our brochure recently. She was able to take a complex IT concept in the airline world and transform them into a a concise and clear copy, one of the best copy I have ever seen! She is also on time with deliverables and is a great joy to work with. Highly recommend Lisa to anyone looking for great copy!

Dzulkiflee Taib

Software Developer, MatchByte

Clear, professional and well-written copy, delivered in a timely manner with great attention to detail, and very easy to work with.

Anita Aarons

Principle, Bancroft Lawyers

Although I knew what I wanted to say, I wasn’t sure how to say it. Lisa helped me structure my thoughts into engaging website copy and corrected my grammar and punctuation throughout. Her responses to emails were quick, well-considered and very helpful and she was a pleasure to work with.

Tara Schyer

Psychologist

Ready to find out if I’m the right writer for you?

Get in touch