Musings while I'm on the blog...
Give me a break! Are we going a little line-break crazy? We all know that online readers are impatient, tending to scan a page rather than read it word-by-word. For this reason, online copywriting best practice is to chunk text into bite-sized paragraphs. But where...read more
5 tips for writing headlines that turn heads Headlines. They’re all around us. In articles, flyers, brochures, display advertising... On every medium, grabbing at our attention, headlines on all. We’ve come to expect them and without an enticing one, we just might not...read more
Fear, desire & other motivators Knowing what motivates your customer is the key to your success. Though your target market might seem diverse they will all share similar dominant motivators. Understand these key motivators and you can tailor a marketing plan to...read more