Musings while I'm on the blog...

How much does proofreading cost?

So, you’ve written a document – a report, proposal or manuscript, a press release, blog post or CV – and it needs to be perfect. Trouble is, you’re now so close to it that you can’t see the wood for the trees. However good your writing, when words represent your...

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Paraprosdokians

We see them all the time in memes and 50's style e-cards - but did you know that the name for these thought-provoking little quips is 'paraprosdokians'? What an utterly fabulous word! A paraprosdokian is a phrase that's characterised by an ubrupt change of direction...

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Is reading faster a good thing?

Is reading faster a good thing? Okay, so I was writing a blog post on the Comma when I came across something FAR more arresting. I’ve just heard about this new speed-reading app called Spritz that enables you to read up to 1,000 words a minute. (The average adult...

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Prices for copywriting website pages

Prices for copywriting website pages So, you’re searching for copywriting costs. You want a ballpark figure, a guestimate, an approximation just to get you started. (And you’ve probably found that most copywriting websites won’t give you one - frustrating, right?) I...

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Let’s talk ‘About us’

Let’s talk ‘About us’ How to write an effective 'About us' page for your small business website Small businesses like you and me have the chance to compete with the big boys on the Internet. The playing field has been leveled and with professional copywriting and...

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