Who I Am

Welcome to The Word Nest – home of my Melbourne-based copywriting business.

Hi – I’m Lisa – copywriter, editor, lover of music, chocolate and sneakers. I turn jumbled words into powerful messages.

What does that mean? Well, I help business owners and authors towards their goals by translating their ideas, knowledge and enthusiasm into words that sell.

Whether you’re staring down a blank page or you’ve got so many words you’ve gone cross-eyed, I’ll write from scratch or expertly edit to connect all the pieces in your communication puzzle.

If you want creative copy with punch and sass…
I worked for J.Walter Thompson, London – yes, a big fat ad agency with accounts like KitKat, Canon and Kleenex. So I know a bit about working with global brands, tight deadlines and tricky personalities.

If you want media insight and precision editing…
I worked at News International, London so I know a good news story when I see one. No, I didn’t know Rupert Murdoch. Nor did I know they hacked phones. (Honest, Guv.) But I can edit your copy until it’s razor sharp and spot a typo at 50 paces.

If you want marketing smarts…
I was Marketing Manager at Pan Macmillan Books promoting thousands of non-fiction titles over several years. Tapping into different buyers’ needs was my jam. Gardening anyone? Political history? Self-development? Dilbert?

If you want content that compels action…
I wrote for mega coaches Jeff Slayter and Kane Minkus of Industry Rockstar; Silicon Valley dudes who shared the stage with Branson, Robbins and Demartini. (I like to think it was my direct response copywriting that really got their ball rolling.)

If you want a copywriter who knows SEO…
I’m a graduate of the Australian School of Copywriting and The Recipe for SEO Success so when it comes to winning more Google love, I’m all over it. No keyword stuffing or shifty black hat techniques. Just honest to goodness proven tactics that get more eyeballs on your stuff.

If you want a quick study…
I inhale information and understand it rapidly so whatever your business or book, I’ll get under the bonnet and have a good rummage. Versatility is my middle name. (It’s actually Claire, but you know what I mean. I can vibe with your tribe. I’m like a copy chameleon.)

If you want a supportive marketing wordsmith on speed dial...
My clients say I’m an invaluable resource (you can read those nice things right here – excuse me while I *blush*).

If you need writing help but want to do some stalking first, come find me on Facebook where I share funny stuff, marketing ideas and writerly wisdoms; Instagram if you want to peak inside my public private life. Or, if you like things a bit more formal, connect with me on LinkedIn.

(C’mon. This business thing’s about relationships. Don’t be shy.)

Think I might be the right copywriter for you?

Get in touch